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Editor's Picks

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creativeprocess-1
16 min

Solidify your creative process

The internal battle between creative departments and everyone else is far too familiar. It isn’t personal.  Right?! The disconnection is frustrating for everyone. But, if we pull ourselves out of the nitty gritty situational circumstances of it all, we can narrow it down to one thing: process, or, lack thereof. The steps for a creative process can get […]
personalization
13 min

How Content Personalization Shapes your Content Strategy

Imagine with us your typical weekday morning. Perhaps your routine begins with checking the news cycle- eventually making your way to your email inbox, thumbing through the latest, archiving, and tagging as you go. The first hour of your Monday is likely focused on clearing notifications on various channels and involves a bit of a […]
collaboration
13 min

How to influence your organization with an effective collaboration strategy

How many times have you fallen victim to broken tools and processes simply because that is just the way it is? Even worse, how many times has cross-functional collaboration failed, and you’ve been blindsided by changes?  Neither of these situations is a great place to be in, and even though conflict might scare us, the […]

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