Marq is a web-based design and publishing tool that allows users to create and collaborate on various types of visual content such as brochures, flyers, newsletters, presentations, and more. It offers a user-friendly interface with drag-and-drop functionality, making it accessible to users with varying design skills.

What is brand management and why is it important?

Brand management refers to the activities and strategies aimed at creating, developing, and maintaining a brand's identity, reputation, and overall value. It involves managing various aspects such as brand positioning, brand communication, and brand experience. Brand management is important because it helps differentiate a company from competitors, builds brand loyalty, and influences consumer perceptions.

How does brand enablement contribute to brand success?

Brand enablement refers to the processes and tools that empower employees, partners, and stakeholders to effectively represent and deliver the brand experience. It ensures consistent brand messaging, aligns internal and external stakeholders with the brand values, and enables them to actively contribute to the brand's success. Brand enablement helps create a unified brand identity across touchpoints, resulting in enhanced brand recognition, customer satisfaction, and business growth.

What are the key components of an effective brand management strategy?

An effective brand management strategy includes several key components. First, it involves defining a clear brand purpose and positioning that resonates with the target audience. Second, it requires developing a compelling brand identity, including visual elements, brand voice, and messaging guidelines. Third, consistent brand communication across various channels is crucial to building brand awareness and engagement. Lastly, brand monitoring and analysis help measure the brand's performance, identify opportunities for improvement, and ensure brand integrity.

How can brand management and enablement positively impact a company's bottom line?

Brand management and enablement can have a positive impact on a company's bottom line in several ways. By establishing a strong brand identity and reputation, companies can differentiate themselves in the market and command premium pricing. A well-managed brand also fosters customer loyalty and advocacy, leading to repeat business and increased customer lifetime value. Furthermore, brand enablement empowers employees to deliver a consistent brand experience, enhancing customer satisfaction and driving customer retention. Ultimately, these factors contribute to improved sales, profitability, and long-term business growth.

Brand Enablement for Higher Education

Q: How does Brand Management enhance higher education marketing efforts?

Brand Management can significantly enhance higher education marketing efforts. By providing easy access to brand assets, templates, and marketing materials, the tool streamlines the marketing workflow, accelerates content creation, and maintains consistent branding across campaigns. This leads to improved brand recognition, engagement, and a more impactful marketing presence in the competitive higher education landscape.

Make cross-campus design requests
obsolete.

Stop doing one-and-done designs and turn your creative into branded templates so campus clients can customize their own content.

Get a demo Try for free

Creative teams at 150+ leading universities and colleges use Marq

Marq provides us the assets and tools that empower people to do their own thing and stay within the university’s brand image.

Rick Pallansch I Townson University

Marq helped us provide our campus clients with the right assets to create their own smaller projects, like flyers and brochures.

Anna Boyle I Western Colorado University

Our faculty and staff have loved Marq. They feel like they’re taken care of and my team gets tedious tasks off our plate — it’s a win win.

Texas A&M International University

BUILD TEMPLATES FOR CAMPUS CLIENTS

Turn your university branded designs into a template library.

Flyers

Social Posts

Alumni Events

Career Center

New Students

Digital Signage

Emails

Campus Life

HOW MARQ WORKS

ADMIN

Creative Services

Design
Anywhere

Import your university assets from your favorite design platforms or create directly in the Marq editor.

Templatize
Everything

Lock down critical elements like logos, fonts, and colors, then share your template library across campus.

USER

Departments and Faculty

Personalize
Anything

Campus partners quickly access relevant templates and customize for their needs all while staying on brand.

Share
Everywhere

Users can request approval or immediately print, email, or share to social or the web based on custom permissions.

Get a demo Try for free

Marq made our design team of four feel like an army of 40.

Kelly Hiller

Exec. Director of Creative Services
Purdue University

WHY MARQ?

Say goodbye to stretched logos and rogue content, Marq keeps your campus on-brand.

Designers can lock down critical brand elements like logos, fonts, styles, and images.

Varying degrees of locking ensure brand consistency while empowering creators to customize.

Require approval on projects that need it and give feedback in real time.

Get a demo Learn more

Integrations for Higher Education

Tie content creation to the  systems your institution relies on

Make creating and sharing on-brand content even easier by integrating with your existing tech stack.

DAM Integrations

Supercharge your creative workflow by connecting the DAM to branded templates

Update content instantly with DAM assets non-designers can drag-and-drop into Marq templates.

Eliminate asset hide-and-seek by connecting template users to your central library
Protect the university brand with multi-level design locks, authorized asset categories, and approvals
Give department stakeholders the power to self-serve content independently and on-brand

CRM Integrations

Let front-line teams personalize content directly within the CRM

From proposals to printouts, support revenue-focused teams with the templates they need to advance relationships with students and donors.

Automatically deliver relevant content at key touchpoints and keep edits native to your CRM
Dynamically personalize materials with branded automation and custom data sources like contact info
Gain insights and ROI attribution from content utilization data

Save your creative team’s sanity.

By making it possible for anyone on campus to customize content, your designers won’t be bogged down with cross-campus requests.
Instead, they’ll have more time back to focus on growing your university brand.

Schedule a demo

MANAGE YOUR UNIVERSITY BRAND

Protect your brand across campus.

Store all your brand assets directly in Marq so everyone can quickly access them as needed. Plus, embed brand standards directly into the editor experience to ensure everything stays on-brand.

Words you’ll never hear again:

“Hey can you send me our logo?”

“I don’t have that font.”

“Can you change the headline on this flyer?”

“Are there different navy blues?”

“Do you have a photo I can use here?”

“I know this is last minute but...”

Questions? We’ve got answers.

Can a Brand Management Tool help higher education maintain brand consistency across multiple campuses or departments?

Absolutely! Brand Management for higher education is designed to maintain brand consistency even in decentralized educational institutions with multiple campuses and departments. Marq centralizes brand guidelines, assets, and templates, ensuring that all marketing materials and communications align with the institution's brand identity, regardless of the location or department involved.

How does Brand Management enhance higher education marketing efforts?

Marq's higher education software solution streamline the content creation process in higher education marketing. It enables the development of customizable brand templates that all departments can utilize, ensuring uniformity while allowing for personalization. This offers the dual advantage of enhancing brand awareness and saving the time spent on creating individual designs, thus boosting marketing efficiency.

Is data security ensured when using Marq for higher education?

Ensuring data security is a top priority for Marq. We implement robust security measures, such as data encryption, secure servers, and role-based access controls, to safeguard your institution's branding assets and sensitive information. You can trust that your data is protected from unauthorized access and data breaches.

Platform Overview

Content Design

Creative Automation

Content Management

Content Distribution

Team Management

Analytics

App Marketplace

Real Estate

Healthcare

Technology

Financial Services

Higher Education

Associations

Non-profit

Franchises