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A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
3 min
The top reasons brands fail on Instagram
Instagram is the second-most popular social media platform, following Facebook. Currently, this photo-sharing platform has more than 700 million users and gets more than 4.2 million likes on its posts every day. And since Instagram has opened its floodgates for businesses to advertise on the platform, marketers are jumping at the opportunity to appear in […]
3 min
Benefits of newsletter marketing
A well-constructed digital marketing campaign can offer limitless possibilities for businesses who are open to implementing new, proactive strategies to go along with their most-revered traditional ones. After all, mixing up some old and new campaigns can bring interesting and promising results to data-driven businesses. Among the most cost-effective ways to build and maintain a […]
4 min
5 myths that devalue your content marketing strategy
A good content marketing strategy should explain why a company is making the marketing decisions that it is. Anyone reading should see why content marketing is being used, why certain decisions are being made, and why the company wants the image it’s pursuing. Unfortunately, since content marketing varies as widely as the brands using it, […]
3 min
5 popular logo design trends in 2017
What makes the design world exciting is that there’s never a dull moment. Design is continually evolving with new trends, and these trends often dominate the scene for a time. We’re in the middle of 2017, and already, there have been several logo design trends enjoying their share of popularity. As we know, a logo is critical […]
3 min
7 guidelines for managing client expectations
Managing a client’s expectations is not an easy task, especially if you are a designer. As much as you want to keep clients happy and live up to their expectations, things don’t always go according to plan. While designers rely on their creativity to deliver great results, clients sometimes undervalue the effort or attempt to […]
4 min
Typography guidelines for creating a great user experience
When it comes to design, effective typography has become a necessity—not only because the text reflects your content, but also because it adds to the look and feel of what your users consume, while also dictating how they consume it. In the context of user experience (UX), good typography has everything to do with how […]
4 min
8 tips for designing logos that don’t suck
To the average person, designing logos seems like a simple task—you just make a small circle or rectangle and put the brand name on it. But of course, it’s not nearly that easy. Related: 9 excellent logo redesigns for famous brands To help a brand capture its personality and really stand out takes a lot […]
4 min
5 ways sleep can boost your productivity at work
When you’re tired, it affects everything you do. You can’t concentrate, you can’t focus, you have trouble listening and retaining information—it’s the worst. That’s probably why sleep deprivation costs the U.S. economy somewhere in the region of $400 billion dollars every year. Related: 9 tips to master your morning routine That’s why one of the most important things you […]
3 min
Top 4 ways to increase brand awareness with Facebook
When used correctly, Facebook advertising can be an incredibly effective tool to boost sales. But before you can expect people to whip out their credit cards and buy out your inventory, you need to establish brand affinity. In this post, we’ll go over just a few of the best ways you can maintain your current […]
