Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
3 min
9 reasons to make ebooks part of your content marketing strategy
It’s been more than 10 years since eBooks became a bread-and-butter strategy for generating leads. So why isn’t every business making eBooks today? I’d wager that it’s because they don’t know how easy they are to make. If you haven’t made a branded eBook before or in a long time, I wanted to share 9 […]
8 min
Tech company branding: Tips from marketing & design experts
Studies show that the average consumer is exposed to up to 10,000 brand messages a day. To break through the noise, your brand image should be powerful and to the point, like an elevator pitch—an quick and accurate expression of your key values, unique benefits and mission. Delivering it successfully has never been easy, especially if […]
6 min
Flyering 101: How to design a flyer that won’t get thrown out
When done well, flyers can be an incredibly effective (and inexpensive) way to promote your business, no matter your size. In fact, 89% of folks remember receiving a flyer, more than any other form of advertising. What’s more, 45% hold onto the flyers they receive for future reference. Still, while flyer distribution is one of […]
3 min
How to use content to super-charge your brand visibility
New to content marketing? Start off on the right foot with Lucidpress. Want to super-charge your brand visibility? The best way is through great content. Now, hear me out. I know you’ve probably heard the old phrase, “Content is king.” It’s a hackneyed aphorism, but it does give us a reason to chat about how […]
4 min
4 easy tips for effective online brand management
The internet has made brand management much more involved now that there are so many digital channels for customers to communicate through. Customers now have the ability to voice their opinions—and they really want to be heard. In essence, brand management is about managing those conversations while nurturing a positive perception at the same time. […]
5 min
15 time-tested trigger words that boost sales
For savvy salespeople, it’s important to know how to craft convincing language. Words are powerful tools. They can evoke strong emotions and spur people towards taking specific actions. If you want to craft compelling messages that influence people to purchase, consider using these tried-and-true trigger words. Related: 7 do’s and don’ts for your email signature […]
4 min
Why do local small businesses need graphic design?
Some businesses naturally lend themselves to sharp design. Walk down any street in a hip neighborhood and you’ll see fashion boutiques, cafes and gastropubs displaying beautiful branding. Stylish typography, trendy color palettes—the kind of design that creates an enviable brand image. Related: Building a local brand—5 essential things to know When it comes to the […]
3 min
5 content tactics to ignite brand engagement with millennials
Many marketers want to step into millennials’ shoes, find out their preferences & dislikes, and speak to them in the best way possible. Despite being skeptical of advertising, millennials are fiercely loyal to brands, which gives you a unique opportunity to reach them. Content marketing, one of the newer tools in a brand’s arsenal, is […]
4 min
5 social media hacks to accelerate brand engagement
Engaging followers on social media to boost your brand’s popularity is a fine art. Undoubtedly, your audience is spending a sizable chunk of their time on social, but there are way too many things competing for their attention there. Related: 10 best social media campaigns you haven’t tried yet If you don’t want to simply […]
