Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
3 min
How to boost your brand identity with influencer marketing
Jeff Bezos once said, “Your brand is what other people say about you when you’re not in the room.” Your brand identity is the essence of your brand. It’s who you are, what you do, and how people describe your brand, based on the way you make them feel. Related: 5 content tactics to ignite brand engagement with millennials […]
5 min
Standing out in the busy world of wellness brands
In a stressful world, it’s no wonder that people are drawn to the idea of “wellness.” According to The Global Wellness Institute, the wellness industry grew by 10% to $3.7 trillion between 2013 and 2015-while the global economy shrank by 3.6%. It’s one of the world’s fastest-growing industries, and as we move through 2018, it’s […]
4 min
How to maintain brand consistency in a sales organization
For brands, few objectives matter more than creating an impactful, positive impression. Because, if you can make a favorable first impression, it’s inevitable that good conversation — about your brand — will follow. Now, keeping that conversation in your favor can be tricky. Ultimately, you want to maintain a consistent brand message and voice across […]
3 min
10 digital trends that are transforming marketing in 2018
2017 was the year of digital marketing. Brands of every size depended on digital to raise awareness and win over their customers. As the year ended, digital marketers turned toward the future to strategize new plans and techniques. Related: How to boost your brand identity with influencer marketing Digital marketing is big, volatile and constantly […]
4 min
How to maintain brand consistency in your real estate business
In real estate, it matters a lot what people think about your agency. We can all agree that, as businesses, we crave trust and loyalty from our customers. If these two traits are absent, success becomes much harder (if not impossible) to achieve. Related: Real estate marketing guide & ideas The consistency of your brand has a […]
5 min
The subtle art of using emotion in your visual content
How many advertisements do you remember fondly? Probably not that many, considering we’re bombarded with content on a daily basis. But the ones you do remember seem to creep into your subconscious. It’s like a catchy song that you can’t help but remember. Good visual content has a lot to do with psychology. Appealing to human emotions […]
8 min
Direct mail marketing: Does it still work?
Here’s the thing: the in-person experience isn’t dead. And furthermore, direct mail marketing isn’t dead. It’s an audacious statement for sure. But like the in-person shopping experience, direct mail marketing is just different. It’s not the norm anymore. But that’s what makes it all the more unique and effective. That said, there’s no doubting that […]
5 min
5 situations that can damage your brand—and how to respond
Brand management is one of the most important parts of marketing. It can take a long time and a lot of work to create a brand image that people like and trust, but in an instant, all that work can be completely undone. There are certain situations businesses have to deal with that, if not handled […]
4 min
7 brand consistency mistakes that large companies make
Perception determines reality with branding. The impression you make with customers and potential customers ultimately influences the overall strength of your brand. That’s why even simple mistakes with brand consistency can create costly headaches. Branding mistakes aren’t simply a concern affecting novice entrepreneurs taking their first steps into the marketplace. Businesses of all shapes and sizes can […]
