Recent Posts
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7 min
A complete guide to building brand awareness
Newcomers to the world of brand awareness marketing often feel overwhelmed or utterly lost. There’s a veritable plethora of channels, tactics & tools to explore. To make things even more difficult, some make much more sense for your business than others, depending on a matrix of circumstances. Related: 7 things to consider before your next […]
4 min
5 best practices of highly effective direct mail marketing strategies
Direct mail is not dead or in a cryogenic freeze. It has not joined the video cassette or the typewriter as an obsolete relic. Even here in the digital age, implementing a traditional direct mail campaign can still be a highly effective tool in your brand’s marketing toolbox. Related: Direct mail marketing: Does it still […]
9 min
How to create stellar real estate listing videos
When shopping for a new home, real estate buyers want to know what it’s really like to stroll through the kitchen, stand on the balcony or lounge in the backyard. Since they’ll be investing years in a house or apartment, they want to imagine themselves in the space before they contact a real estate agent. […]
6 min
How to build your e-commerce brand
In 2014, Marketing Sherpa published a report on customer acquisition costs (CAC) in e-commerce. According to this report, the median CAC is somewhere between $12 to $25. These costs add a lot of overhead to your business. If you’re a low-margin business, like most e-commerce stores, high customer acquisition costs can sink you fast. Related: 8 killer […]
4 min
11 best direct mail pieces to inspire your next campaign
It’s getting harder to put your marketing messages in front of consumers. Increased digital competition, changing algorithms, and a crowded social media space mean you have to work hard to stand out. So how are marketers breaking through the clutter? By revitalizing some tried-and-true, pre-digital strategies like direct mail. Related: Direct mail marketing: Does it […]
3 min
Not everything is online: Advantages of print media & advertising
The rapid rise of digital media—and the simultaneous decline of print media—has been glaringly obvious. Given the clear success of online methods like social media marketing, pay-per-click advertising, and search engine optimization, it’s not surprising to learn that many businesses are increasing digital spends. Related: Why print will never die—Print vs. digital collateral In terms of […]
4 min
How creative consistency across touchpoints improves brand perception
Think of some of the most iconic brands all time. What comes to mind? Nike? Apple? Disney? Most likely you think about a logo, a slogan, or a general aesthetic that is unique to the brand. Whether sleek, futuristic or full of princesses, you should be able to conjure up some visual. Related: How to […]
6 min
Should you hire a real estate marketing agency? (Bonus company comparison)
Finding the right real estate marketing agency is often compared to finding the perfect date. If you discover that an agency doesn’t meet your standards or help to grow your business, then you’ll be traversing rocky roads until you tell them to hit the trail. However, if they enhance your marketing efforts and drive results, […]
8 min
Guide to real estate marketing automation
If your real estate business is growing, it’s only a matter of time before you’ll need to reevaluate your marketing strategy. “Growing pains” are definitely real, and your agents will feel the squeeze as you try to scale your marketing efforts for larger audiences. Related: Should you hire a real estate marketing agency? When you […]