Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
4 min
How to use social media in higher education
Higher ed is getting social. With such a large audience, from students, prospective students and faculty to alumni and sports fans, the potential for social media in higher education is huge. Benefits of social media in higher education Student recruitment It’s a well-known fact that younger generations use their phones more than older ones. This […]
3 min
How chatbots benefit brands
When we consider brand-customer relationships and interactions, many of us instantly think of viral examples of “brands behaving badly”—like a tweet about a lost online order or a post about terrible airline service. And then there’s the aftermath of such an interaction, where the brand scrambles to do damage control by pledging to do better […]
5 min
How to use memes for social media marketing
Memes are one of the most popular forms of expression online, and for good reason. First of all, they go hand-in-hand with just about any social media platform, which helps them spread like wildfire. Second, people have fairly short attention spans online, so the concise nature of memes makes them a perfect medium for quick […]
8 min
10 website design best practices
A well-designed website is a valuable investment that will generate revenue for your business—but 38% of people say they won’t explore a site if they find it unattractive. If your website hasn’t been updated in a while, your web design could unintentionally be hurting your business by turning people away at the door. If it’s time to […]
4 min
5 graphic design tips for the non-creative
As you’re building your brand with new ideas and projects, you might not always have access to an in-house designer to assist with all your creative needs. Leaving you, someone with less creative experience, to face the perils of graphic design alone. Okay, okay, it’s not (usually) that dramatic. Related: 3 design tips to make […]
4 min
5 steps to build out your real estate mobile & text message marketing strategy
Marketing is getting tougher and tougher—there’s no doubting that. With 41% of brands planning to significantly increase their marketing budgets this year, and customers becoming choosier than ever, you wouldn’t be alone if you’re exploring new techniques to get more out of your marketing cash. Related: The complete real estate marketing guide One strategy you should consider […]
4 min
How to maintain brand consistency as your business grows
Every business owners’ hope is that their business will grow. Whether it’s a small, medium or large business, there’s always room for growth. It’s an exciting process, but it might be short-lived if you’re unable to manage your brand consistently. Related: Brand consistency—the competitive advantage and how to achieve it As you add more people […]
7 min
Real estate: How to follow up your direct mail campaigns
Have you spent thousands of dollars on direct mail campaigns with no luck? You shouldn’t chalk it up to failure just yet. Every great marketing campaign has a solid follow-up campaign behind it. Sending out three months of direct mail, expecting a deal to happen, and giving up is not creating a business. It’s dabbling. On average, […]
4 min
Branding? Follow this template for creating a brand platform
When you’re fine-tuning your brand, it’s important for everyone in your company to be on-board. Let’s face it: Keeping your brand consistent is a tricky task—but it’s one that’s almost impossible if your staff aren’t fully educated about the strong brand you’re trying to create. Related—Brand building 101: An 8-step brand development strategy But, how […]
