Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
4 min
Branding? Follow this template for creating a brand platform
When you’re fine-tuning your brand, it’s important for everyone in your company to be on-board. Let’s face it: Keeping your brand consistent is a tricky task—but it’s one that’s almost impossible if your staff aren’t fully educated about the strong brand you’re trying to create. Related—Brand building 101: An 8-step brand development strategy But, how […]
9 min
19 email marketing best practices for a higher response rate
According to Email Marketing Industry Census 2018 by Econsultancy and Adestra, 74% of client-side marketers rate email as an effective marketing channel based on ROI. It’s one of the best ways to reach out to your prospects and generate more conversions. Related: 11 things to consider before your next email campaign To use email marketing to its full potential, […]
4 min
How to use content marketing in real estate
You’ve built a great website and have an impressive email database, and you’ve even built a decent following for your brand by following tips you’ve read in real estate marketing guides. Now you want to know what content you need to keep you at the front of the pack. Related: Real estate branding—a comprehensive guide First, […]
4 min
5 tips for building & maintaining brand integrity
Customer loyalty separates historically successful brands from the rest. Why do people consistently drink Coca-Cola or wear Nike sneakers? The answer is a simple one: Those brands have earned trust from their customers. Their products are of high quality, and their brand messaging has remained consistent, making it easy to cultivate brand integrity with customers. […]
6 min
How to handle inbound real estate leads
When you send out direct mail to prospects in real estate, it’s inevitable that you’re going to get calls from seemingly unmotivated people. If you’re not drawing motivation from your leads, then your competition will be converting your leads instead of you. Related: How to follow up your real estate direct mail campaigns Based on […]
9 min
The complete guide to digital brand management
Do you want to learn how you can make your company stand out from the crowd? Or how to position your company so a prospect sees you as the only viable option when choosing between you and a competitor? And finally, do you want to learn some little-known tricks that some of the biggest companies […]
4 min
5 influencer marketing strategies every real estate brand should know
Like every other industry, real estate has experienced rapid change due to new technologies. Perhaps the area that’s felt the most impact is marketing. It’s imperative to keep up with how it’s evolving to stay ahead. Although direct advertising methods are still popular in real estate marketing, they’re not the only way to help consumers change their […]
7 min
Guide to an effective real estate listing marketing plan
One of the biggest challenges realtors face in today’s market is the planning and implementation of an effective real estate listing marketing plan. The opportunities and expectations have changed and grown exponentially over the past decade or so, and with so many avenues and moving parts, it’s not easy to nail down a real estate […]
5 min
6 productivity tips for new brands
The early stages of a brand’s lifespan are crucial because it’s during that time when it’s usually easiest to set expectations and form habits, instead of attempting to do those things for an already established brand or company. Related: Don’t be busy, be productive—7 ways to use time more wisely Productivity impacts how efficiently employees […]
