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5 min
How to create and promote a lead magnet
Marketers are getting inventive with their opt-in freebies, offering software, interactive quizzes, and entire video trainings in a bid to grow their email lists and generate interest for their products or services. But in spite of all these creative possibilities, there’s still one type of lead magnet that hasn’t lost its rustic charm: the PDF […]
6 min
A guide to real estate email marketing (free templates)
When you’re selling properties with a hefty price tag, attracting new customers isn’t the easiest thing in the world—especially since they’re only likely to buy if they’re actively looking for a new home. Despite the fact that the number of leads generated for real estate companies has increased by 65% since 2016, the conversion rates of those leads are […]
5 min
How to create a voice for your brand
It’s something you’ve been told to do for years, as far back as your high school English classes: Define your voice. Voice is sometimes talked about as some ineffable je ne sais quoi. It’s something that’s felt more than defined. Related: Branding? Follow this template for creating a brand platform But in reality, voice—the elements of personality that make […]
5 min
Ephemeral content: How to use FOMO in your brand marketing
Before the rise of social media platforms, marketers relied on evergreen content. Evergreen content is content that’s always interesting, valuable or relevant to readers. In contrast, ephemeral content is content that’s designed to last for only 24 hours. Snapchat, Instagram Stories and Facebook Live are all examples of places to post ephemeral content. Related: How to use […]
6 min
A guide for building your brand with packaging design
Why did you start your business? We’re pretty sure it wasn’t because you wanted to sell one product every blue moon, or because you don’t care about the services you provide. Let’s be honest: We all want to make a difference, and we want to be recognized for delivering exceptional experiences. Without a positive reputation […]
7 min
How to build a brand around sustainability
Why talk about sustainability? You’re probably fed up with the terms “millennial” and “Generation Y,” but they’re still helpful when describing that particular group of consumers. For example, one trend that keeps popping up is their desire to buy from brands brave enough to set standards of behavior and live by a set of principles. […]
5 min
12 real estate softwares for your brokerage
Do you struggle to manage your real estate brokerage? I don’t blame you—your list of tasks can feel overwhelming. With tracking leads, managing commissions and uploading new listings, there’s a lot that goes into selling properties. But, there’s one thing that can help: Software. Related: Should you hire a real estate marketing agency? If you’re […]
3 min
4 best franchise management softwares to boost your brand
Building out a successful brand doesn’t hinge on offering a great product or service alone. You also need smooth, efficient operations that are consistent from location to location. The most popular restaurant chains, for example, draw customers in everywhere because food quality and service quality are consistent across the board. People know what they are […]
6 min
Using emotional branding to reach the distracted consumer
In the digital age, we are constantly surrounded by bleeping phones and notification alerts. The onslaught of incoming communications can seem incessant and unceasing. Most modern consumers are surrounded by distractions, and marketers have a tough job helping their brands catch the attention of prospects. Related: Create strong emotional connections with your brand story Often, […]