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4 min
What goes in a franchise disclosure document?
Turning your business into a franchise is an exciting process for you and future franchisees. An essential part of creating a franchise is drafting your franchise disclosure documents, often referred to as FDD. These documents help you determine whether your business should be turned into a franchise and how to plan the transformation. Related: 7 […]
11 min
Essential elements of a franchise marketing strategy
Competition for customers is fiercer than ever, but a well-planned franchise marketing strategy can make you stand out from the crowd. However, strategy is quite a complex subject. Can it be condensed into a simple article? If you ask us, we say yes. We’ve distilled the most important steps a marketing strategy should contain. You’ll see in […]
5 min
6 important branding tips to keep in mind when going global
Taking your brand global is an exciting prospect but also a significant challenge. Establishing and growing your brand in your own country is challenging enough, but expanding it into other parts of the world will present hurdles different from any you’ve experienced before. Related: The brand manager’s guide to brand extension One of the principal […]
4 min
Franchise development—what you need to know
It’s a big move, taking that first step to franchise the business you’ve built from the ground up. Now that you’ve done it and it’s paying off, what’s next? Are you ready to expand further? Related: 4 best franchise softwares to boost your brand Do you want to scale up your franchise system and present […]
4 min
9 ways to make people fall in love with your brand
To get people interested in your brand and have them become loyal customers, it’s no longer enough to simply produce a good product or provide a great service. Related: 4 easy tips for effective online brand management What buyers are looking for today is an impeccable user experience—one that really makes them feel like they’re […]
6 min
Branding essentials: Guide to creating a brand book
At the onset of building a business, branding might not seem like the first thing to conceptualize. Establishing the foundations of your brand by creating a brand book could be a tedious process, but its long-term benefits are well worth the effort. Related: Branding? Follow this template for creating a brand platform To help you […]
5 min
Branding essentials: Welcome email best practices
If you’re among those who think email marketing is too old-school to be effective these days, you’ve got the wrong idea. Email marketing is still a powerful tool that can help your brand shine. Related: 8 tips to get more responses to your email marketing What makes email so effective is the fact that it’s a permission-based […]
4 min
Creating a business plan for your franchise
If it seems like new Starbucks locations are popping up faster than weeds in your backyard, there’s a sound reason behind it. Successful franchises rapidly expand their reach because they begin with an effective business plan and focus on growth. Related: Franchise development—what you need to know Creating a business plan is the necessary first […]
4 min
How to improve higher ed student retention rates
One major challenge many four-year colleges and universities face today is student retention. A substantial number of students are starting college only to drop out at some point. When students don’t make it to graduation, it’s costly for both the students themselves and the universities they leave behind. Related: Higher education marketing—crucial strategies & trends […]
