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5 min
How to achieve brand consistency in your franchise
Running a business, in any capacity, takes hard work and perseverance. Specifically, though, for a franchise, there’s a whole different set of unique challenges for both franchisors and franchisees. The primary challenge comes down to providing a consistent experience. It’s simple: A franchise must provide a consistent brand experience across each of its locations. Related: Franchise […]
4 min
How to increase brand awareness through your social media strategy
Today, over half of the world (4.89 billion people) use social media. A pretty staggering number, right? What’s more, a typical social media user spends an average of 151 minutes per day scrolling through their feeds. Given all of this, it’s easy to understand why most brands are active on social media today. There’s a […]
6 min
10 actionable ideas to generate real estate leads online
Since 2008, real estate has gone up by an incredible 11.4% and created a fantastic opportunity for real estate agents to sell more clients. Millennials will quickly become over a quarter of the real estate market, and only 1% of those millennials didn’t search online while looking for a house. Just one percent. Related: How to handle inbound real estate leads […]
3 min
How to build brand authenticity: Learning from Top 100 global brands
What is brand authenticity? Well, generally speaking, it’s when brands act, illustrate and feel (or be) genuine to their customers. The byproduct of brand authenticity is more important than brand authenticity itself — i.e., brand loyalty. Brand loyalty is the emotional affirmation of your brand’s authenticity. And brand loyalty is what drives your revenue. Related: […]
4 min
How to develop strong visual branding on Instagram
Attracting a steady stream of new customers is one thing, but building customer loyalty is integral to a brand’s long-term success. And it begins with making a good first impression. Think about it: when looking up a brand online, what do you remember about the ones that stand out? More than likely, it’s their logo […]
8 min
Best logo design ideas for your inspiration
“We need a logo” is a loaded request that designers and creative agencies hear from their clients. High expectations are always involved—that’s a fact. Every client wants a remarkable logo for their brand, and they’re counting on you to create it. Related: 9 excellent logo redesigns for famous brands How do you deliver an innovative, […]
4 min
6 intelligent marketing trends for 2019
Over the last decade, marketing has undergone a variety of changes. The purchase funnel is more complex than ever before, and marketers have more information at their fingertips. Marketing is smarter now—it pulls data from different sources and uses modern technology to reach new customers and keep existing ones. It’s possible to predict where the […]
8 min
Essential client onboarding checklist for agencies
You’ve answered a request for proposal (RFP), attended a couple of pitches, and now you’ve landed that new client you worked so hard to convert. Congratulations! …Now what? For any agency (and client), a new relationship can be a daunting prospect—especially when you’re in the early stages. But with a solid client onboarding process in […]
5 min
How to write a brochure for your business
Despite the prominence of digital marketing, print collateral still has an important role to play in a balanced marketing strategy. A professionally produced brochure suggests a high budget and an established reputation. Related: How to make a stunning travel brochure Not only that, but brochures are versatile marketing tools. You can distribute them at trade […]