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5 min
How to write a brochure for your business
Despite the prominence of digital marketing, print collateral still has an important role to play in a balanced marketing strategy. A professionally produced brochure suggests a high budget and an established reputation. Related: How to make a stunning travel brochure Not only that, but brochures are versatile marketing tools. You can distribute them at trade […]
5 min
Best proposal software to help you better automate and manage proposal generation
The more appealing a proposal is, the more likely you’ll be to win the job. Seems simple enough, doesn’t it? But, creating proposals that are professional, detailed, attractive and on-brand isn’t easy. Especially when you’re trying to do it quickly. Related: How to create engaging assets for your sales team The good news is that proposal […]
5 min
The top 30 social media automation tools
Social media has changed a lot over the last decade—and the way marketers manage social media channels has changed, too. Few marketers have the bandwidth to stay on social media all day, curating and sharing content as they go. Many of us have additional job responsibilities, and we have to be structured and deliberate about […]
5 min
How to create a successful college recruitment strategy
Open source learning. A global economy. Shifting demographics. These are just a few realities impacting your college recruitment strategy. According to the National Student Clearing House Research Center, Spring 2018 college enrollment across U.S. campuses was down from the previous year. University and college recruiters have shifted to overdrive in response. Related: How to improve higher ed […]
6 min
Why should you use direct mail as a marketing tool?
Last week I received a letter in my mailbox for the first time in a long time. It’s been ages since someone (even a company) sent me physical mail rather than going the easier route with email. It really felt good to have something that I can touch and feel with my own hands. Related: […]
5 min
4 types of interactive content to boost your content marketing
Interactive marketing is a customer-oriented approach to marketing that engages the user and requires their participation. The most popular forms of interactive marketing content are polls, surveys, quizzes and games. This type of content can help you drive awareness, engage your audience, generate high-converting leads, convert to sales, or nurture brand loyalty. Let’s take a […]
4 min
How RFP software helps you streamline RFP responses
Every sales manager knows how difficult responding to an RFP can be. From wrangling subject matter experts to formatting your responses, getting everything together without an efficient process feels like a race against the clock. Related: How to respond to an RFP (request for proposal) The pressure is enough to make you think about abandoning […]
7 min
The 160 best sales tools & software
There’s a good reason optimizing productivity is the holy grail of the sales world right now. You just know you can do a lot more if you use software to automate repetitive tasks that eat up your resources. Related: How RFP software helps you streamline RFP responses One of the biggest challenges in sales is […]
5 min
Your Guide to Omnichannel Marketing
When it comes to reaching your customers, one channel simply doesn’t cut it anymore. Consumers are researching brands through search, mobile, email, social media, in-store and a lot more, so it’s necessary for you to build an omnichannel marketing strategy that engages them across all platforms. What is omnichannel marketing? Omnichannel marketing is an extension […]
