Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
7 min
Branding colors: Selecting you color palette based on color psychology
Color is a big part of our world. The colors we surround ourselves with can impact our mood, change our energy levels, invoke memories, and even influence our decisions. As you can imagine, color is a powerful player in people’s perceptions of your brand as well. A blog post on Elle & Co. says 60% of people decide whether […]
6 min
How to use B2C buyer personas to dramatically improve conversion rates
Have you ever worried that your brand messaging is a bit… generic? Does your copy sound flat and uninteresting? Do customers feel like your brand is speaking at them, not to them? These are questions many brands grapple with on a daily basis. Some focus so much on pleasing everyone that they end up pleasing no one. […]
5 min
6 simple steps to increase conversion rate for your sales funnel
When prospects enter your sales funnel, the goal is to get them to the bottom, where they turn into loyal customers. Doing this takes a lot of effort, of course, but the rewards are worth the struggle to get it right. Related: The ultimate guide to a winning sales playbook Before we look at ways […]
5 min
What is marketing asset management?
Brand management isn’t for the fainthearted. Even companies with well-documented brand-building strategies struggle to keep up with an ever-evolving list of marketing channels used to communicate with clients. One of the core strengths of Lucidpress is that our platform helps you build a cohesive brand across your entire organization. Admins create templates and lock down the important brand elements. […]
4 min
What is a digital asset?
Our world has become a digital one. You see its digital fingerprints in virtually every aspect of 21st-century life. We stream movies & shows on smartphones, store photos & documents in the cloud, and create apps to cover a wide spectrum of activities. These digital assets are everywhere. Related: What is marketing asset management? For […]
6 min
Guide to the caregiver brand archetype
Someone who cares. When it comes down to life essentials, that’s all us humans need besides food, water, and shelter. Our need for connection is wired into our brain because our own survival depends on it. As a result, we respond to and connect with other people who satisfy this fundamental need of ours. Related: Brand archetypes […]
4 min
Guide to the magician brand archetype
The main goal of your brand, as it is of any brand, is to make a profit and perhaps change some lives in the process. But what if we said that every brand – whether intentional or not – has an underlying brand personality? And that this personality, sometimes referred to as a brand archetype, […]
4 min
The brand manager’s guide to brand extension
Your brand is one of your company’s most powerful assets. It encapsulates everything you want people to know about the business—what you value, what you stand for, and what you’re trying to do. Related: 6 important branding tips to keep in mind when going global Which is why brand extension can be such a stressful […]
11 min
Elements of an effective brand promise
Here’s a promise: by the end of this article you’ll know exactly what a brand promise is and you’ll have plenty of examples that will help you have your own in a matter of minutes. And there’s something more. Related: An 8-step brand development strategy Are you ever a bit confused about some of the […]
