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11 benefits of marketing on Twitter for your business
6 min

11 benefits of marketing on Twitter for your business

Twitter began in 2006 as an online message board that was updated via text message. Since then, it’s grown into one of the largest social networks, boasting more than 300 million users who combine to produce 500 million tweets daily. Related: How to drive traffic with social media Marketers have been slow to catch on […]
10 consulting logo design ideas for your inspiration
7 min

10 consulting logo design ideas for your inspiration

Are you sitting at your desk waiting for that sweet, sweet logo inspiration to strike? No matter whether you’re a consultant looking to brand your business or a designer looking for new ideas, this article will get you unstuck. Related: 9 excellent logo redesigns for famous brands Below, you’ll discover different types of consulting logo […]
12 fitness logo design ideas for your inspiration
5 min

12 fitness logo design ideas for your inspiration

Not sure how your next fitness logo should look and want a few examples to get your imagination’s wheels in motion? Maybe you want to see some design ideas from well-known brands in the fitness industry. Or, perhaps you’re looking for creative logo ideas that stand out from the crowd. Related: Best logo design ideas […]
A guide to creating the perfect launch for your real estate business
5 min

A guide to start your real estate business

Starting a real estate business is an exciting step in any real estate agent’s career. However rewarding running your own real estate business may be, though, it’s not without its difficulties. Starting your new small business on the right foot will offer you a solid foundation to build upon and put you ahead of the game. […]
8 of the best real estate logo design ideas
4 min

8 of the best real estate logo design ideas

You likely already know that a logo is an important part of any business’s branding. Not only does it make your modern real estate company stand out from the competition, but a solid logo can attract and win over new customers. That’s what we’re always aiming for, right? Related: Real estate branding—a comprehensive guide But, […]
How to incorporate color into your branding
7 min

Branding colors: Selecting you color palette based on color psychology

Color is a big part of our world. The colors we surround ourselves with can impact our mood, change our energy levels, invoke memories, and even influence our decisions. As you can imagine, color is a powerful player in people’s perceptions of your brand as well. A blog post on Elle & Co. says 60% of people decide whether […]
How to use B2C buyer personas to dramatically improve conversion rates
6 min

How to use B2C buyer personas to dramatically improve conversion rates

Have you ever worried that your brand messaging is a bit… generic? Does your copy sound flat and uninteresting? Do customers feel like your brand is speaking at them, not to them? These are questions many brands grapple with on a daily basis. Some focus so much on pleasing everyone that they end up pleasing no one. […]
6 simple steps to increase conversion rate for your sales funnel
5 min

6 simple steps to increase conversion rate for your sales funnel

When prospects enter your sales funnel, the goal is to get them to the bottom, where they turn into loyal customers. Doing this takes a lot of effort, of course, but the rewards are worth the struggle to get it right. Related: The ultimate guide to a winning sales playbook Before we look at ways […]
What is marketing asset management?
5 min

What is marketing asset management?

Brand management isn’t for the fainthearted. Even companies with well-documented brand-building strategies struggle to keep up with an ever-evolving list of marketing channels used to communicate with clients. One of the core strengths of Lucidpress is that our platform helps you build a cohesive brand across your entire organization. Admins create templates and lock down the important brand elements. […]
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