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A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
5 min
The best sales training programs for every level of experience
Looking to build a world-class sales team that repeatedly closes high-value leads? Whether you’re recruiting new sales reps or helping current team members with their development, you’ll need to include sales training as part of their development program. Related: What is sales enablement? Why invest in sales training High-performing sales organizations are twice as likely to provide […]
9 min
What is sales enablement, and why it matters
If you’re anything like me, when you see a new business or marketing vocabulary word, you skim over it and make a few assumptions based on context for what it means. I recently learned how this habit is not only holding me back, but my business ventures as well. Related: How to create engaging sales […]
5 min
Image management software: What it is & why it matters
Folder structures. Files by the thousands. Cloud sharing that goes awry when trying to search for something. “Where can I find the latest version?” messages over Slack or email. Download V5. Upload V6. Share it with the team for feedback. “That doesn’t look quite right.” If you’re familiar with this scenario, you’re most likely looking […]
3 min
How to Build a Luxury Brand
According to Bain and Company, the luxury goods market is set to double in size from 2020 to 2030, reaching over $617 billion by 2030. From watches to condos, business is booming. Even discount retailers like Target partner with designers like RHODE to attract customers shopping for high fashion at affordable prices. But what does […]
8 min
What is media asset management?
Do you remember the dark days before cloud storage and internet searches? I know I do. Today, if you have a question or need to know something right now, I’ll bet you do the same thing we all do… Google it. Gone are the days of the Dewey Decimal system and library searches that limit you […]
5 min
How to Create a Graphic Design Poster that Will Get You Noticed
Everybody loves a good poster. From colorful movie posters to out-of-the-box wood cut prints and more, there’s something about this versatile medium that always grabs our attention. Still, creating a memorable design can be challenging. Unlike a magazine or flyer, you’ve got much less wiggle room to include information, and your graphic elements need to […]
6 min
The 5 Design Basics for Making a Magazine Ad
Today, most companies prefer the ease and lower costs of digital marketing as a substitute for regular print marketing. But while social media and digital advertising might now be the default, print advertising can still be an incredibly effective way to reach your target market. Studies show that nearly 80% of consumers act on messaging they’ve seen […]
4 min
10 ideas to design the best book cover
We’ve all heard “Don’t judge a book by its cover,” but I suspect we’ve all been guilty of it at some point. A quality book cover design is your chance to make a positive first impression. Although first impressions aren’t everything, a bad one is hard to overcome. You could string together some of the […]
4 min
What is a digital asset manager?
As secure technology becomes more important in many businesses & organizations, there is a growing need for new positions & roles so that there are plenty of people to manage all this new IT. One such role is that of the digital asset manager. Related: What is a digital asset? This position is now very important […]