Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
5 min
How to respond to a request for proposal (RFP) [with examples]
Responding to a request for proposal (RFP) is a bit like playing the lottery. Winning could transform your business… but what are the odds, right? Well, okay—they’re probably not as low as your chances of hitting the Powerball jackpot. But with the average RFP win rate at less than 5%, they’re not exactly rosy. To put things […]
4 min
How to leave an effective sales voicemail
It’s estimated that 97% of all business calls go to voicemail. With such a low answer rate, should you even bother with making phone calls? Yes! And even though the typical voicemail response rate hovers between 4-6%, your odds of getting a response are higher than direct mail and web banner advertising combined. So while it may be frustrating to […]
7 min
Your go-to guide to account-based selling
Sales (of all kinds) should form the bottom line of your business. After all, sales are your prime profit focus. More importantly, well-played sales can lead to a snowball of success you need to make a go of things in the long-term. But that’s pretty common knowledge for most B2B companies. However, what you might […]
6 min
Best account-based marketing (ABM) software and tools
Account-based marketing — also known as ABM — involves tailoring your marketing approach to a market of one. So, rather than leaning on old, homogenized, one-size-fits-all strategies, ABM strategies require personalized, custom-fit interactions with your prospects, which is where account-based marketing tools come into play. To carry out a successful account-based marketing strategy, it’s crucial […]
6 min
Brand consistency—the competitive advantage and how to achieve it
_ Originally published in 2018 and 2019 and updated in 2021 to reflect updated data. _ Brand consistency is the key to earning customer trust and elevating your ROI. And alternatively, inconsistent branding dampens brand status and creates confusion in the marketplace. In an effort to better understand how exactly brand consistency drives revenue and […]
6 min
What is sales acceleration and the best tools to use
Today’s sales cycle is complicated regardless of the product or industry. And as a result, it’s increasingly more challenging for sales reps to create engaging experiences on the behalf of the customer. Fortunately, sales teams and organizations have sales acceleration tools and processes on hand to boost and simplify their sales cycles. And ultimately, these types of tools and […]
7 min
Sales automation: tools and how-to
If you’re interested in learning more about sales automation and how it can help your sales team, you’re in the right place. In this article, we’re going to discuss what sales automation is, cover the benefits, and then go through some types of sales automation already out there. After that, we will take a brief […]
6 min
The sales management guide
All businesses need salespeople working for them who understand how to sell. But successful companies aren’t solely built on the back of talented sales reps — they also rely on competent sales managers too. Sales management is the act of organizing a team of sales reps in a way that helps them create better bonds […]
8 min
CMO guide to customer experience
CMO’s are in a unique position to own, understand, and implement customer experience not just as a marketing function but as a fundamental component of every aspect of a business. As a CMO you’ve known for years the importance of cultivating customer relationships and building a brand customers trust. Now, with customers demanding an even more consistent and […]
