Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
8 min
Brand Consistency : Why It’s Important and How to Achieve It | Marq
What Is Brand Consistency? Brand consistency is the practice of aligning your organization’s messaging, voice, and visual identity across all its channels. We know it matters, and we’d like to dive into just how much. Built atop a foundation of brand values and clever messaging, consistent branding makes you more recognizable to both new and existing […]
5 min
What is a Brand Template?
The landscape for marketing and brands is constantly evolving, with market shifts that require your teams to operate with agility. The ecosystem for design and creative requests has stayed relatively consistent, resulting in more work for design teams in desperate need of a straightforward way to scale easily. The term “brand template” has been kicked around a […]
6 min
Most Common Creative Assets and Templates
Become a creative enabler and powerhouse cross-functional partner that empowers your organization to run quickly, efficiently, and creatively. From foundational brand assets to creative templates everyone can use, we broke down the most common creative assets you should build for your organization. It’s important to focus on brand strategy templates, assets, and resources your organization […]
7 min
Sales and marketing alignment — the why, what, and how
Company growth is a lot like playing a game of telephone. The larger your group, the more convoluted and tangled the original story gets. And the more your company grows (both in revenue and people), the more disconnected teams become, making it harder to collaborate cross-functionally. That said, growth doesn’t just touch your headcount or […]
3 min
30 branding stats and facts
A brand is a funny thing. It’s not something you can hold in your hand, yet a brand is the bread and butter of an organization. Without a stable, consistent brand, your company growth will be severely stunted. Not so sure? Well, we’ve gathered some facts and statistics for you to check out. Prepare to be […]
9 min
10 Brand Metrics To Evaluate Your Brand Marketing Strategy
What about these words makes them unique: Coca-Cola, Apple, McDonald’s, Gucci, and Ikea? There’s nothing particularly striking about the words themselves. What makes them special is the associations they evoke and how we feel about them. We see a brand name and instantly associate it with colors, logos, flavors, products, reputations, memories, positive (or negative) […]
8 min
Why a Brand Enablement Strategy is Crucial to Your Brand Strategy | Marq
We’ve been kicking around the term “brand enablement,” and the lightning-bolt level of excitement we have about it is unmatched. We can’t help but think about the teams who often feel handicapped by their own brand. We consider the number of times content is produced that doesn’t align with brand initiatives, guidelines, or even strategy. […]
7 min
Collaboration in design: The key to creating effective content
As a Creative Director, you need designers to fly by the seat of their pants, take life by the horns and do whatever they need to do to get stuff done. Or, in other words, you need them to indulge their creativity, take abstract ideas and craft them into something relatable, tangible and personable — […]
17 min
How to Use Templates to Streamline Brand Management
Marketing and brand leaders everywhere obsess over the question: how can I most effectively manage my brand? Yet, most brand management solutions fail to provide business leaders with the answer to that question. Why? Because they don’t utilize the most precious resource, a company has to offer: its people. In this article, we’ll walk through how brand templating […]