Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
4 min
How to create a channel partner enablement plan
Channel partners are a critical source of revenue for tech companies — but if businesses took a hard look at the experience potential customers have when working with a channel sales partner compared to an internal sales rep, those two experiences would be anything but consistent. In fact, more than half of SE leaders aren’t […]
5 min
Mortgage marketing ideas for the new normal
The long tentacles of coronavirus have touched every aspect of our lives, and especially so for the mortgage industry. It’s not clear where the housing market is going to end up, but right now things are busy. For consumers, there’s the allure of rock-bottom interest rates, while many people are also facing new, stricter standards […]
5 min
How to build your non-profit brand
As a non-profit organization, your brand isn’t just a logo or text. It’s a symbol and a feeling — one that resembles hope, inspiration or kindness. For your program participants, non-profit branding is often associated with the experiences they have while enrolled in your program. For your volunteers and donors, your brand is deeply connected […]
12 min
Past and present: Influential Black graphic designers and brand experts you should know about
Editor’s note: Originally, the Lucidpress blog featured two different blog posts that highlighted two eras — past and present — of Black graphic designers. In an effort to ensure the post accurately reflects the folks featured in it and to honor the need for diverse representation in graphic design, we have combined the two blog […]
10 min
Advertising tips for growing your brand
Advertising is more than just a brand function—it’s a valuable skill. Not all people have the talent, timing and savvy to speak to people in a way that influences their lifestyle. Fortunately, the knack for advertising and marketing can be learned. There are many different forms of advertising that brands can use to reach their […]
5 min
Strategies to improve speed to market
IWant It Now GIF from Iwantit GIFshttps://tenor.com/embed.js Welcome to a gluttonous world of instant gratification, one-day shipping, streaming on demand and fast fashion. Thanks to technology, we want what we want right now, and we can usually get it that fast. Product development is no different. The quicker we can get a new product to market, the faster […]
5 min
Marketing effectiveness: How to measure marketing performance
Measuring marketing effectiveness and performance are the keys to your brand’s success. As tempting as it might be to chalk up the effectiveness of your marketing campaigns to pure luck — bookended by witty headlines, captivating CTAs, strong visuals and magnetic content — you don’t want to do that. Why? Well, to start, measuring marketing […]
4 min
5 social media graphic design tips to boost your brand presence
Editor’s note: This post was updated July 24, 2020. If you’ve landed on this blog post, I don’t need to tell you that striking visuals are critical for marketing your SMB. But just in case you need some convincing, consider that blogging and social media are now the most commonly used formats for content marketing. It’s […]
9 min
7 1/2 social media tips for real estate you can’t afford to overlook
Social media can help real estate agents find a wide audience, in the right area and at the right time. In fact, according to the National Association of REALTORS 77% of real estate agents use social media. Facebook is by far the most popular platform in real estate, followed by LinkedIn and Instagram. Related: Real estate marketing guide […]
