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A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
8 min
Brand storytelling examples: Lessons from brands large and small
We love a good yarn — and it turns out, consumers do too. The popularity of brands telling their stories continues to grow and grow. It’s a win-win marketing strategy when you can give your audience engaging content and tell the story of your brand’s history, vision, values and goals. The bar for good content […]
4 min
Guide to content personalization
Not too long ago, frozen yogurt shops were popping up all over the place. You could create a delectable dessert that was perfect for your tastes because, well, it was created just for you. Imagine this same approach but in marketing form. That’s pretty much the idea behind content personalization: the practice of tailoring a […]
6 min
How to create a market penetration strategy
Most companies strive for market penetration as soon as they enter a new market to launch a new product. The hope is to enter the market swiftly and capture a sizable market share. What is market penetration? In simple terms, it’s planning how to grow your business in an already thriving market where similar products […]
11 min
How to get your rebranding strategy right
When you think about Coca-Cola, what pops into your head — is it the taste? The fizziness? The dark caramel color? Maybe you think of a classic ad. If you’re like me, it’s the vivid red-and-white logo adorning the label. Related: Is your brand outdated? When to do a brand refresh When you think of […]
8 min
Real estate video marketing: The ultimate content marketing tool
If a single picture is worth a thousand words, then a video is worth an entire book. Buying or selling a house in the digital age requires digging into the high-tech toolbox to reach your customers. A simple well-crafted video can function as a living billboard for real estate agents and home sellers alike. Related: […]
8 min
Words of wisdom from some of the best storytellers we know
The best storytellers know that a good story is more than telling romanticized tales about a life lived. Good storytelling knits together polarity — people, spaces, emotions, conflict and impact — and transforms it into something visible and tangible. While there is a time and a space for waxing poetic, truly compelling storytelling is defined […]
6 min
Content marketing: The key to financial services marketing success
Content marketing within the financial services industry has been lagging for years now. Because of this, financial service firms need to evolve in the ways they target customers and clients. This is where content marketing comes in — it can provide that edge a financial services company needs to beat out their competitors. To help […]
6 min
10 stats about employee engagement
In its simplest terms, employee engagement is the emotional commitment an employee has to the organization and its goals. Unlike employee satisfaction, employee engagement measures how much employees care about their work and their company. Employee satisfaction is often connected to benefits, pay or job security. On the other hand, employee engagement relates to a […]
8 min
How to Pick a Great Brand Name
So you finally made the decision to turn that brilliant idea into a legitimate business—congratulations! You’ve probably got a whole to-do list in your mind right now, including how to market your product or service, how to determine who your target market is, and how much capital you need to actually get things going. Of […]
