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How to pick a great brand name
8 min

How to Pick a Great Brand Name

So you finally made the decision to turn that brilliant idea into a legitimate business—congratulations! You’ve probably got a whole to-do list in your mind right now, including how to market your product or service, how to determine who your target market is, and how much capital you need to actually get things going. Of […]
6 Instagram post ideas to boost sales
5 min

What to post on Instagram: 6 Instagram post ideas to boost sales

If Instagram feels unavoidable these days, it’s because it is. The social media giant has over 1 billion monthly users and 90% of them follow at least one business. Needless to say, it’s smart to have an Instagram presence for your brand. A business Instagram account can seem imperative, and they’re also a lot of work. To […]
How to create a successful social media marketing strategy
13 min

How to create a successful social media marketing strategy

Social media typically ranks among the top three sources of website referrals for most brands. And it’s affordable. Regardless of whether you have a budget of $0, $1,000 or $100,000, you can achieve your social media marketing goals with smart content and targeting. Related: 7 serious social media mistakes that brands still make The beauty […]
How to successfully build and manage a creative team
13 min

How to successfully build and manage a creative team

Preface: Welcome to the race—Quantity & quality of content We work in a race. A design race. At the root of that race lies the simple fact that the design process has fundamentally changed. It used to look like this: But now it looks like this: Instead of a simple process where a single person requests a […]
Welcome to Inspiration Station — Quotes about marketing
3 min

Welcome to Inspiration Station — Quotes about marketing

Summoning creative inspiration can be a little like eating peanut butter on saltines while you’ve got cottonmouth. In other words: It can be difficult. If we’re being completely honest, it’s safe to say that some days are just harder than others. And on those days, it’s easy to feel lonely in your pursuit of content […]
How to build an effective in-house agency
3 min

How to build an effective in-house agency

The lure of the hip advertising agency is becoming outdated as more creatives move in house to meet the demands of nonstop content. In 2018, 78% of members of the Association of National Advertisers used some form of in-house agency services. This is up from 58% in 2013 and 42% in 2008 — so you can see […]
How to write a marketing brief
4 min

How to write a marketing brief

A marketing brief is the blueprint that keeps your team aligned from the start of any marketing campaign, big or small. Unfortunately, these briefs don’t always feel like the superhero that makes your life easier, rather, they tend to feel like a complicated task that takes too long to put together. But hey! It doesn’t […]
7 major trends for technology marketers
6 min

7 major trends for technology marketers

Top performers in the tech aren’t just taking content marketing more seriously, they’re being more creative with its uses. We’re seeing top performers treat content marketing as a strategic business function, and we’re telling you, it’s pretty cool to witness the creative results. Take Wistia for example. Wistia ditched the standard resource page and boring […]
How to tell a brand story that drives emotional connection
4 min

How to tell a brand story that drives emotional connection

Storytelling has the incredible ability to connect people on a deep, emotional level. It brings us together as we feel empathy for one another, laugh together and relate to someone else. Figures and stats aren’t emotionally charged and interesting. People want to hear stories that are relatable and trigger feelings within them. And, in the […]
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