Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
8 min
How to Pick a Great Brand Name
So you finally made the decision to turn that brilliant idea into a legitimate business—congratulations! You’ve probably got a whole to-do list in your mind right now, including how to market your product or service, how to determine who your target market is, and how much capital you need to actually get things going. Of […]
5 min
What to post on Instagram: 6 Instagram post ideas to boost sales
If Instagram feels unavoidable these days, it’s because it is. The social media giant has over 1 billion monthly users and 90% of them follow at least one business. Needless to say, it’s smart to have an Instagram presence for your brand. A business Instagram account can seem imperative, and they’re also a lot of work. To […]
13 min
How to create a successful social media marketing strategy
Social media typically ranks among the top three sources of website referrals for most brands. And it’s affordable. Regardless of whether you have a budget of $0, $1,000 or $100,000, you can achieve your social media marketing goals with smart content and targeting. Related: 7 serious social media mistakes that brands still make The beauty […]
13 min
How to successfully build and manage a creative team
Preface: Welcome to the race—Quantity & quality of content We work in a race. A design race. At the root of that race lies the simple fact that the design process has fundamentally changed. It used to look like this: But now it looks like this: Instead of a simple process where a single person requests a […]
3 min
Welcome to Inspiration Station — Quotes about marketing
Summoning creative inspiration can be a little like eating peanut butter on saltines while you’ve got cottonmouth. In other words: It can be difficult. If we’re being completely honest, it’s safe to say that some days are just harder than others. And on those days, it’s easy to feel lonely in your pursuit of content […]
3 min
How to build an effective in-house agency
The lure of the hip advertising agency is becoming outdated as more creatives move in house to meet the demands of nonstop content. In 2018, 78% of members of the Association of National Advertisers used some form of in-house agency services. This is up from 58% in 2013 and 42% in 2008 — so you can see […]
4 min
How to write a marketing brief
A marketing brief is the blueprint that keeps your team aligned from the start of any marketing campaign, big or small. Unfortunately, these briefs don’t always feel like the superhero that makes your life easier, rather, they tend to feel like a complicated task that takes too long to put together. But hey! It doesn’t […]
6 min
7 major trends for technology marketers
Top performers in the tech aren’t just taking content marketing more seriously, they’re being more creative with its uses. We’re seeing top performers treat content marketing as a strategic business function, and we’re telling you, it’s pretty cool to witness the creative results. Take Wistia for example. Wistia ditched the standard resource page and boring […]
4 min
How to tell a brand story that drives emotional connection
Storytelling has the incredible ability to connect people on a deep, emotional level. It brings us together as we feel empathy for one another, laugh together and relate to someone else. Figures and stats aren’t emotionally charged and interesting. People want to hear stories that are relatable and trigger feelings within them. And, in the […]
