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6 min
Twitter marketing guide
With 330 million active users monthly, Twitter can be a goldmine for business marketing. Celebrities, journalists and politicians flock to this powerful social network daily to strut their stuff and engage with followers. And it’s become a hub for brands who use Twitter as a clearinghouse for customer service concerns and boost brand reputations. However, if you […]
4 min
How to write and format a white paper
White papers are popping up in marketing campaigns even outside the tech industry — and for good reason. In this guide, we’ll go over what a white paper is, why creating one might be good for your business, how to write a white paper, and a few examples to check out. What is a white […]
5 min
Real estate recruiting: How to better attract and retain agents
No matter the circumstances, real estate brokerages should never stop or press pause on recruiting real estate agents. You simply need to improve and reorient your brokerage’s recruiting strategy to reflect the current climate. Now, more than ever, brokerages must create long-term plans for growth, sustainability and resiliency. Well, that’s all fine and dandy but […]
13 min
Real estate branding: a comprehensive guide
Advancements in technology and the power of the internet have leveled the playing field for most, so the need for a creative & effective real estate branding strategy is more important than ever if you want to stand out from the crowd. Related: The complete guide to real estate marketing Consumers today are market-savvy, and […]
7 min
7 impressive content marketing examples
Real talk: Trying to find a strong content marketing example is like looking for a needle in a haystack, mostly because there are just so many stinking options. Seriously though — between social media algorithms, walled gardens, SEO, paid ads and everything else under the marketing sun, we’re inevitably served some sort of content marketing […]
7 min
Guide to relationship marketing
Looking for a quick guide to relationship marketing? You’ve come to the right place. If you’ve landed here, you’re most likely hoping for a little extra info on what is relationship marketing and how it can help you start to either generate more leads or get customers coming back. Below, you’ll find a nifty guide […]
11 min
How to develop a content strategy
If you’re working in marketing, you need a content strategy plan. Full stop. Having a content strategy plan in place is one of the best ways to ensure your content is effective, personalized and organized. It’s possible that you currently have one you’re working with, but is it doing what you really need it to? […]
5 min
How to build an exceptional content team (with sales)
Your sales team wants to be off to the races. They want to close deals, make it rain and do the dang thing! But, uhm, question for you: Can you drive a car without gas? Nope. You can certainly try to Flintstone the vehicle, but you won’t get anywhere fast and your poor feet will […]
11 min
Guide to creating a corporate identity design
The world is filled with buzzwords. Exciting ones, boring ones — confusing ones too. Corporate identity is one of those slightly-confusing-is-it-real buzzwords. But it’s legit. It’s not something totally made up by The Internet in an attempt to get your information, or whatever The Internet does these days. TLDR — A corporate identity keeps your brand […]
