Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
4 min
Breaking down the college enrollment decline
If you’re in higher education, you’ve probably noticed things are getting tough out there for community colleges, public universities and private institutions alike. A recent decline in college enrollment has some experts concerned, but the reasoning behind the choices students are making about their enrollment in colleges is increasingly complicated. While it’s tempting to blame […]
6 min
The future of higher education
While the world faces unprecedented challenges and rapidly evolving technology, the future of higher education, in particular, appears to be headed for a precipice. The culmination of widespread online learning, significant enrollment decline, and increasing concerns about student loan debt have disrupted traditional models of learning and raised important questions about the future of education. […]
4 min
College orientation ideas, activities and icebreakers
College orientation is an opportunity for incoming students to get their first glimpse of campus life. But it can also be overwhelming for a freshman who has never been away from home. The best college orientation programs welcome new students with fun orientation activities that encourage student engagement and connection. Let’s explore college orientation ideas […]
6 min
Drive pipeline with a better sales portal
You’ve invested in creating effective content, but is it reaching the people in your organization who need it the most? While you may engage customers and clients via content on your website, social media or email, the marketing resources available to your sales team are an equally critical piece of creating a better pipeline and […]
5 min
7 ways to boost sales effectiveness
Securing more sales may seem like the obvious way to increase sales revenue. However, as the old adage insists, more is not always better. Improving sales effectiveness is a frequently overlooked component of creating better sales performance. While many companies push for more ambitious quotas year after year, Salesforce reports that 57% of sales reps failed to […]
3 min
Developing a seamless nonprofit communications strategy
An effective communications strategy is crucial for any business, but it’s especially important for nonprofit organizations. There are a lot of worthy charities, advocacy groups, and community projects competing for attention and dollars. In the U.S., there are approximately 1.5 million nonprofit organizations that include social advocacy groups, private charitable foundations, and even civic leagues and corporate […]
8 min
Ultimate guide to nonprofit fundraising
Nonprofit fundraising is the heart of every successful charitable organization. And it’s not just because fundraising is the primary income for most nonprofits. A steady stream of donations and events also raises awareness within the community and keeps donors mission-focused and engaged. In 2020, Americans gave $471 billion to charitable organizations, with an increase among individual […]
3 min
20 content marketing statistics that will make you think
You can’t go anywhere today without being hit with content marketing — and we’re interested in how effective all that content really is. So interested, in fact, that earlier this year we did a survey of professionals in various fields to see how their content is performing and what their attitudes toward content are. The […]
6 min
Guide to healthcare branding
As patients become more knowledgeable about their own health thanks to the internet and modern medicine, they’re also becoming more savvy healthcare consumers. This evolution means branding in healthcare marketing is taking center stage. A healthcare brand’s digital presence and online reputation are quickly displacing word-of-mouth and local referrals. In fact, research shows that 84% of […]