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5 min
How to create engaging sales enablement content
Qualifying a lead is a multi-step process, and on average, it takes a minimum of six to eight touches. During this time, sales reps evaluate a prospect across four important aspects: budget, authority, need and timeframe (BANT). A prospect who checks all these vital criteria is deemed worthy of persuasion. Related: 7 types of sales […]
3 min
Patient engagement tips and strategies
Patient engagement is touted in both healthcare marketing plans and clinical settings as a strategy to produce better health outcomes and, ultimately, a better patient experience. But a close inspection of the intersection of marketing strategies and patient engagement shows that in many healthcare settings, the effort to become patient-centric has not produced effective patient […]
5 min
Generation Z college students have arrived. Here’s how colleges can adapt
Once upon a time, conversations about education revolved around the needs of millennials, but Generation Z college students have arrived and with them the potential to reshape the four-year experience. Gen Z learners are those born after 1996, and they are the cohort currently graduating from high school and facing decisions about investing in a […]
6 min
10 healthcare marketing ideas and strategies
Medical marketing can be challenging in an online environment of huge healthcare conglomerates, but there are some healthcare marketing strategies that can help your practice stand out in a crowd. Despite some of the high advertising costs for medical terms in the digital marketing space, connecting with prospective patients and promoting your practice doesn’t have to be […]
4 min
Guide to customer enablement
Customer enablement sounds like a complicated marketing term, but it boils down to educating and empowering your customers with the tools, resources, and information they need to make the most of your products or services. Ultimately, customer enablement is built on a simple principle. When customers succeed, everyone wins. Stats on customer turnover prove that […]
7 min
8 Examples of Great Brand Guidelines – And How They Can Inspire Your Own
The world’s most memorable brands didn’t build themselves overnight. What today’s juggernauts like Uber and Walmert did do, however, is spend time cultivating their brand identity through consistent messaging, design, customer service, and more. Together, all of these elements form your brand. And as such, it’s important that you control all of these touchpoints. Everything […]
3 min
How to create a nonprofit social media policy
Increasingly, social media platforms have become online communities that are central to the way users connect, spend, and socialize. Pew Research’s 2021 report on social media use indicates 72% of American adults use social media, with a majority of Facebook, Snapchat, and Instagram users logging in daily to check their feeds. While it might be tempting to […]
2 min
What is a pamphlet?
A pamphlet is a small, unbound booklet focused on a single subject, often educational in nature. Pamphlets vs. brochures While they might seem similar in size and layout, pamphlets and brochures are not the same thing. While brochures are used to advertise something (like a brand or an event) pamphlets are made to inform, not sell. […]
5 min
7 tips for running social media at a nonprofit
Have your organization’s social media platforms gone radio silent since the intern left? Welcome to the world of social media strategy for nonprofits where the struggle to post consistently is real. Nonprofits rely on an army of volunteers and don’t always have the financial bandwidth to staff an office. This bootstrapped approach means social media […]
