Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
4 min
6 volunteer engagement strategies and ideas
Volunteers are the lifeblood of nonprofits. Their involvement can make or break your organization’s ability to make meaningful progress towards your mission. And like employee management, volunteer management is a tricky balancing act. Nonprofits need to empower people with appropriate volunteer opportunities while ensuring the work they do feels both meaningful and personally rewarding. Recruiting […]
5 min
Healthcare social media marketing strategies that work
While other industries raced to embrace social media platforms to connect with customers and create loyal brand followings, healthcare social media marketing has been more tentative. Many hospitals and healthcare organizations cited concerns like HIPAA and professionalism as reasons not to be actively involved in digital marketing on social media channels. However, social media healthcare […]
5 min
How to write great thank you letters for donations
Fundraising is often the primary focus of a nonprofit organization, and for good reason. Donors empower your mission and enable volunteers to do meaningful work. And the secret sauce to keeping those financial gifts coming is not only to recruit new donors but also to incentivize donor retention. This is why drafting a thank you […]
2 min
Top real estate brands: How well do consumers recall top real estate brand logos?
The real estate industry boasts some of the most iconic brands: Re/Max, Berkshire Hathaway and Coldwell Banker to name a few. But how recognizable are those brands’ logos to the general consumer? And does it match real estate professionals’ views of the industry’s branding? That’s what we sought to find out in our latest two […]
3 min
March Madness 2022: Branding edition
Which Sweet 16 team has the most well-known brand? That’s the question we’ve set out to answer. As branding fanatics, we wanted to take the NCAA’s Sweet 16 teams and put them into our own branding bracket to see how well people recognize these brands and why. We surveyed nearly 1,000 participants’ ability to identify […]
7 min
30 Magazine Design & Layout Ideas to Spark Your Creativity
Thanks to the internet, it’s easier than ever design a beautiful digital or print magazine. No matter your niche, there are plenty of layouts and brand templates that can help get you started. In this resource, we’ll take you through some of our favorite magazine design and layout ideas to help you put your own […]
5 min
Take your content to the next level with our latest release: advanced analytics
Brand and creative teams invest valuable time in designing, building, revising, and distributing content. Audience demand for relevant content requires rapid insights into what is working across your organization. Establishing an easier way to audit content and build more of what your teams want and need is crucial in driving growth. You must rely on […]
7 min
The must-know metrics for content marketing effectiveness: move from output to outcomes
We all know content is the “fuel” for your business. The case is often made for consistency and connection with your audience. But how do you measure content marketing effectiveness? It’s easy to get sucked into the trap of vanity metrics. If you focus on clicks and visits instead of quality leads, you may find […]
5 min
What is a Brand Template?
The landscape for marketing and brands is constantly evolving, with market shifts that require your teams to operate with agility. The ecosystem for design and creative requests has stayed relatively consistent, resulting in more work for design teams in desperate need of a straightforward way to scale easily. The term “brand template” has been kicked around a […]
