Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
4 min
8 best team collaboration tools for your marketing team
The modern workplace has changed vastly compared to just a decade ago. It’s now possible to do business with companies and people on the other side of the globe, with remote and distributed teams scattered across continents and time zones. However, one thing that hasn’t changed is the need for collaboration. In fact, it’s become […]
6 min
What is branding, and why is branding important?
If you Google “brand definition” you’ll find forty-three different attempts on just the first page of search results alone. There are so many competing misconceptions about what a brand is that it might be simpler to say what a brand is not: A brand is not a logo. A brand is not a name. A brand […]
5 min
What does your website say about your brand?
The internet is teeming with sites vying for attention, and a poor first impression could very well be your last. It’s a fine line one walks when it comes to nailing that website design. Some get it right; many don’t. From the layout and navigation to the colors and fonts, everything has something to say […]
4 min
How does your product packaging tell your brand story?
Why did you start your business? We’re pretty sure it wasn’t because you wanted to sell one product every blue moon, or because you don’t care about the services you provide. Let’s be honest: We all want to make a difference, and we want to be recognized for delivering exceptional experiences. Without a positive reputation […]
5 min
The minimalist guide to brand identity
Like many things worth learning about these days, brand identity is a topic that sometimes gets so misconstrued and complex that the whole thing turns into a big meaningless fugazi. For some reason, a lot of designers seem to think that making their ideas about brand identity sound more complicated will in turn make them sound like they […]
5 min
7 tips to coordinate local & national franchise marketing
As a franchisor or franchisee, you understand how important marketing is for your business. However, with marketing happening on both sides of the franchise, there can a fair amount of confusion that results in marketing that cannibalizes itself. Related: 4 keys to successful local marketing There are many methods to handle franchise marketing. Sometimes, the […]
6 min
What is Brand Voice and Why it Matters
Your brand’s voice can be one of your most vital marketing assets if you do it right. The unique characteristics that make your brand stand out can come down to the words you use to define your brand’s product and position. What you say is just as valuable as how you say it. So, what is a […]
9 min
How to Conduct a Brand Audit
What is a Brand Audit? A brand audit, also known as a brand assessment, analyzes your brand’s performance and market position relative to its objectives. It helps businesses to answer the question: Are our branding strategies achieving our marketing objectives? If not, why not, and what can we do about it? Brand audits study how […]
10 min
How to Make a Magazine: The Definitive Guide
In some ways, making a magazine today is easier than ever. The internet puts free information at everyone’s fingertips, all instantly available through mobile devices. What’s more, every person online has the opportunity to create high-quality content if they so choose. From free magazine templates to stock image libraries, there are more options than ever. […]