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4 min
4 ways to increase conversions with visual content
Our perception, to a large extent, is governed by vision. We’re attracted to visuals that make us feel good. It’s why retail stores promote special offers with balloons and other decorations, because they know shoppers will get curious enough to come over. The same principle applies to web design and digital marketing. Related: 32 stats […]
4 min
How to make a newsletter in 9 steps
Ever wondered how to improve your school or company newsletter? Follow these steps to take your mailing from “Meh” to “Wow!” To follow along and create a newsletter of your own, open the Citrus Splash employee newsletter template in Lucidpress—you can see the demo features right in the editor. Newsletters are published on a recurring basis to […]
4 min
The elements of good design & why it matters
Since the time of Pythagoras and Euclid, the idea of a Golden Ratio—dimensions that are pleasing to the eye—has influenced mathematicians, artists and philosophers. The ratio of approximately 1.6:1 can be seen in the Notre Dame cathedral and the contemporary architecture of le Corbusier. Products from widescreen televisions to light switch covers copy this ratio. […]
4 min
The history of desktop publishing
From its roots in the Middle Ages, layout design has evolved significantly. What was once the provenance of monasteries spread to the office, and later, personal computers. The overarching goals of publishers haven’t changed, though—to find an audience and communicate an important message. However, the nuts and bolts of desktop publishing are undergoing a revolution […]
4 min
5 brand personality examples and what you can learn from them
Sometimes the best idea is the simplest one. That was certainly the case for the founder of J Dawgs, a Utah-based hot dog restaurant that recently opened its fifth location. One day, Jayson “J” Edwards, then an unfulfilled Asian Studies major, walked past an abandoned red shack in Provo, Utah, and decided that it would […]
4 min
4 tips on business card etiquette
Business cards originated in China in the fifteenth century. Back then, they were known as “meishi.” Today they are perhaps the most freely distributed commodity in the business world, as well as an essential part of your DIY marketing toolkit. But business cards can’t help you network if you don’t use them wisely. This post […]
13 min
10 best social media campaigns you haven’t tried yet
Social media can be a hard nut to crack. You’re competing in a crowded space right alongside the biggest brands. But you never know when your newest idea might catch fire and become a social media sensation. We’ve rounded up 10 of the best social media campaign ideas to inspire you while you’re thinking of […]
4 min
Business slogans 101: How to create a business slogan
With the right slogan, you can make people giggle at a pun, ponder the mysteries of the universe, or even experience a powerful craving. A poor slogan, on the other hand, risks making customers cringe. And forking over cash is usually the last thing someone wants to do after cringing. This post will give you […]
5 min
Brochure Marketing 101: How to Design a Brochure that Won’t Bore Your Audience
Despite how ubiquitous digital marketing has become, print collateral can still play an incredibly valuable role in your brand marketing stratgy. Businesses large and small can benefit from this versatile medium, from empowering sales teams at trade shows, to generating awareness through direct mail campaigns. Still, brochures often get a bad rap for being lifeless, […]