Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
3 min
How to write a newsletter in less than an hour
When I was first hired at Lucidpress, I was asked to handle nearly all of our content writing, including the monthly email newsletter. It was a terrifying prospect. Most marketers know that email is a specialized skillset, and it’s easy to screw something up. But not only have we avoided major newsletter snafus, I’ve been able […]
4 min
13 last-minute group Halloween costume ideas for work
So. It’s almost October 31st, and you don’t have a Halloween costume idea yet. The situation is even more dire if you’re facing a company costume contest. Your competitive side yearns to get decked out as a steampunk zombie Stormtrooper, but do you really have time for all that? Better just watch Hocus Pocus for the umpteenth […]
5 min
9 red flags when working with a small business marketing agency
The small business marketing industry: Let the buyer beware! As a small business marketing consultant who’s consulted for almost a decade, I have observed one key reality—most marketing agencies that target small businesses aren’t worth hiring. This post will give small businesses a checklist of 9 red flags to watch for when you’re evaluating a marketing […]
4 min
5 small business Saturday ideas
Small Business Saturday will be here before you know it, so we’ve put together a 5-step marketing guide that will help your small business brand knock it out of the park this year. Related: 10 best social media campaigns you haven’t tried yet 1. Focus on a single goal There’s a lot of hype around the biggest […]
4 min
5 ways to monetize your online magazine
Have you written off magazines because they remind you of the doctor’s office? Take another look. Digital publishing has opened up a new realm of possibilities for magazines. And now is a great time to get into the industry—the percentage of magazine readers in the U.S. has more than quadrupled since 2013, and reports suggest […]
8 min
Why you should invest in long-form content now (5 examples)
Perhaps the term “long-form content” has made its way into the Promotions tab of your inbox a few times recently. Typical best practices for creating digital content suggest short-form content frequently seen in social content and webpages are easier to digest. However, there is a growing demand for long-form content in digital marketing. What is […]
7 min
How Airbnb and Apple build their brands with storytelling marketing
We love stories. We use them to understand our world, to make connections with others, and to find meaning in our lives. Ever notice how, at a party with a lot of loud conversations, when someone starts getting into a great story, the conversation dies down and everyone turns to listen? That’s the power of […]
7 min
9 tips to master your morning routine
How can you make the most out of your day? Why not start at the beginning? Specifically, the beginning of your day. Mastering your morning routine will put you ahead of the pack and also make you a whole lot happier. This post will highlight 9 of our best morning routine habits to jumpstart your day. […]
4 min
How to Avoid Making Bad Design Choices (With Examples)
As the great Hannah Montana once said, “Everybody makes mistakes!”. Still, when it comes to your brand, some mistakes can’t be laughed off. Bad design choices can not only cause confusion among your customers, but can ultimately damage your brand’s legitimacy and cause you to lose business. In this post, we’ll explore several of the […]
