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A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
5 min
21 creative brochure cover ideas for your inspiration
“Good artists copy, great artists steal.” Steve Jobs When you’re stuck on something, the best thing to do is to step away and look around. Often, the greatest inspiration comes from the world surrounding us. A great designer, like a great artist, will take in the best of what they see to make something new […]
3 min
5 elements of the perfect print job
In the age of nearly free digital marketing resources, any funds spent on print advertising should be allocated with care. In other words, there is no reason to settle for a second-rate print job when you can achieve print perfection. Related: Why print will never die: Print vs. digital collateral When you ensure each of […]
4 min
What is corporate branding, and are you ignoring it?
Put simply, the difference between corporate branding and product branding is that corporate branding represents an entire company and its complete portfolio of products, while product branding focuses on a single product. Orville Redenbacher’s popcorn is a product brand. ConAgra Foods is a corporate brand. Related: What is branding, and why is branding important? Let’s take a […]
4 min
The 8 best free magazines online for brand marketers
Magazines have found new life on the web, where old brands have undergone a digital transformation to stay relevant and compete with myriad newcomers both fragile and nimble. A look at the newsstand might make one wonder where all the magazines have gone—but often, a simple Google search reveals the answer. Related: How to make […]
6 min
17 flyer layout design ideas for your inspiration
Almost everyone has made a flyer before, whether for a personal event like a block party or a professional event like a company picnic. As a follow-up to our most recent post about magazines, we decided to put together this list of 17 flyer layout design ideas. If you want your flyer to stand out, ditch the boring old Word […]
4 min
Why you should use mobile to build brand loyalty
First it was smartphones, quickly followed by tablets and now smartwatches. The move towards mobile devices is quickening, and marketers are following suit. In 2016, they spent $101 billion on mobile internet ads worldwide, $40 billion in the U.S. alone. From 2013 to 2019, there will be an estimated tenfold increase in mobile advertising spending. Related: 10 […]
4 min
Flyering 101: How to nail flyer distribution
You’ve got a great idea for a flyer: a new business service, a store’s grand opening, an upcoming concert, open house or event. And you’ve got Lucidpress to make designing your flyer a snap. Now all you need… is an audience. Welcome to Flyering 101, where you’ll learn how to nail (no pun intended) your flyer distribution. […]
3 min
Why print will never die: Print vs. digital collateral
In today’s digitized, inter-connected world, it’s all too easy to send a text or an email to someone and forget about it. Whether it’s an e-card for Mom’s birthday or a PDF brochure for a prospective client, digital content is incredibly efficient and convenient. But as any library lover will tell you, there’s just no […]
3 min
Where to find the best free flyer backgrounds
So. You’re designing a flyer. Where do you begin? The endless array of images, backgrounds, catchy headlines and clip art (bad idea) at your disposal can be overwhelming. Consider starting with your backdrop: the ever-so-necessary but hard-to-design flyer background. If you’re an Adobe Illustrator master, you’ll probably just design one of your own. But if you’re […]
