Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
4 min
5 small business Saturday ideas
Small Business Saturday will be here before you know it, so we’ve put together a 5-step marketing guide that will help your small business brand knock it out of the park this year. Related: 10 best social media campaigns you haven’t tried yet 1. Focus on a single goal There’s a lot of hype around the biggest […]
4 min
5 ways to monetize your online magazine
Have you written off magazines because they remind you of the doctor’s office? Take another look. Digital publishing has opened up a new realm of possibilities for magazines. And now is a great time to get into the industry—the percentage of magazine readers in the U.S. has more than quadrupled since 2013, and reports suggest […]
8 min
Why you should invest in long-form content now (5 examples)
Perhaps the term “long-form content” has made its way into the Promotions tab of your inbox a few times recently. Typical best practices for creating digital content suggest short-form content frequently seen in social content and webpages are easier to digest. However, there is a growing demand for long-form content in digital marketing. What is […]
7 min
How Airbnb and Apple build their brands with storytelling marketing
We love stories. We use them to understand our world, to make connections with others, and to find meaning in our lives. Ever notice how, at a party with a lot of loud conversations, when someone starts getting into a great story, the conversation dies down and everyone turns to listen? That’s the power of […]
7 min
9 tips to master your morning routine
How can you make the most out of your day? Why not start at the beginning? Specifically, the beginning of your day. Mastering your morning routine will put you ahead of the pack and also make you a whole lot happier. This post will highlight 9 of our best morning routine habits to jumpstart your day. […]
4 min
How to Avoid Making Bad Design Choices (With Examples)
As the great Hannah Montana once said, “Everybody makes mistakes!”. Still, when it comes to your brand, some mistakes can’t be laughed off. Bad design choices can not only cause confusion among your customers, but can ultimately damage your brand’s legitimacy and cause you to lose business. In this post, we’ll explore several of the […]
5 min
21 creative brochure cover ideas for your inspiration
“Good artists copy, great artists steal.” Steve Jobs When you’re stuck on something, the best thing to do is to step away and look around. Often, the greatest inspiration comes from the world surrounding us. A great designer, like a great artist, will take in the best of what they see to make something new […]
3 min
5 elements of the perfect print job
In the age of nearly free digital marketing resources, any funds spent on print advertising should be allocated with care. In other words, there is no reason to settle for a second-rate print job when you can achieve print perfection. Related: Why print will never die: Print vs. digital collateral When you ensure each of […]
4 min
What is corporate branding, and are you ignoring it?
Put simply, the difference between corporate branding and product branding is that corporate branding represents an entire company and its complete portfolio of products, while product branding focuses on a single product. Orville Redenbacher’s popcorn is a product brand. ConAgra Foods is a corporate brand. Related: What is branding, and why is branding important? Let’s take a […]
