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5 min
Brand building 101: An 8-step brand development strategy
Building a brand is easy to do. Building a strong, sucessful brand that stands the test of time, people, and competitors? Now that’s a different story. Here is an 8-step guide to building a brand development strategy. Your brand comprises essential elements like positioning, personality, logo design, color scheme, tagline, etc. All components are crucial to thoughtfully […]
3 min
5 office design tips to make your brand stand out
Branding your office can have a positive impact both on employees and on clients who visit, so it is well worth the time and effort to do it right. Yet, many businesses fail to do so, leaving their employees to work in uninspiring office buildings. Here, we present five office design tips to ensure your […]
4 min
How to improve your team’s productivity
Productivity is not easily achieved—and when you do achieve it, it becomes even harder to maintain. As a team leader, your guidance will be the driving force behind your team’s productivity. If you plan on increasing your team’s effectiveness, you’ll need to implement some key management solutions. Related: Productivity tips for businesses Let’s move on […]
3 min
How brand positioning improves your page titles
I’ve been writing page titles incorrectly my entire career. Google has provided best practices for constructing page titles, including: These are all great practices to follow on every page of your site. But I’ve recently learned that there’s something else just as important as the best practices Google provides: Don’t just optimize titles. Optimize thought sequences. […]
4 min
A graphic designer’s worst enemy: An inadequate design brief
Imagine you are ordering a tuxedo. You call up the tailor and tell him to “design a tux for a medium-build, six-foot-tall person.” Now that doesn’t sound very informative, does it? Imagine how the tux will turn out. Then you will probably blame the tailor for poor quality work. In his defense, he did not […]
4 min
How to drive traffic with social media
You don’t need rocket science to see how social media has changed the dynamics of business. It’s almost impossible for a new brand to establish itself without a prominent presence on social media channels. Companies these days use popular platforms like Twitter, Facebook, Instagram, Pinterest and others to boost their online profiles. Most of us already know how to use […]
4 min
7 serious social media mistakes that brands still make
Social media marketing has immense potential for helping you attract brand awareness, website traffic, and even new customers. Even so, many brands remain skeptical of marketing on social media, because they’ve been unable to achieve their goals with it. Is your brand present on social media? Grab a copy of our free eBook: How to adapt […]
4 min
Planning your business launch: The power of anticipation as a startup
Whether you’re a recently funded startup or a business that has been operating for years, building brand awareness will always be a top priority. According to one recent study, 89% of B2B manufacturing marketers said increasing brand awareness was a primary goal for their content marketing tactics—edging out both sales and lead generation. In startup marketing, in […]
4 min
32 stats & facts that prove infographics aren’t dead
From Facebook posts by old friends asking you to try products that “really work,” to those email subscriptions you’re sure you never signed up for, people are constantly bombarding you with information from all platforms. Everyone wants your attention, and it’s up to you to determine what makes the cut. Our eyes can only process […]
