Building out a successful brand doesn’t hinge on offering a great product or service alone. You also need smooth, efficient operations that are consistent from location to location.
The most popular restaurant chains, for example, draw customers in everywhere because food quality and service quality are consistent across the board. People know what they are going to get and there’s comfort in that knowledge.
Related: 7 tips to coordinate local & national franchise marketing
Finding the best franchise management software tailored to the needs of your business is critical to its overall success. It will streamline day-to-day operations and keep everything from distribution to accounting running like a new high-powered engine.
Here’s a look at four examples of franchise management software designed to boost your brand.
Naranga
This versatile cloud and mobile platform is designed to streamline and automate both sales and operations. It’s used by more than 300 brands nationwide, and it handles a wide spectrum of needs for any franchise owner.
Naranga assists with key functions needed to run day-to-day operations. It can be used to train employees, streamline communications, onboard new franchisees, conduct mobile field audits, organize local marketing efforts, and turn leads into sales. (Phew, what a list!) It features tools like commissions manager to construction tracker to help franchise owners stay on top of daily operations in all franchise locations.
Marketing 360
Advertising is the lifeblood of any brand. You can’t get customers without getting the word out first. Marketing 360 makes marketing so much easier to manage, so you direct your time and money down the avenues that are most effective.
What sets Marketing 360 apart? It makes point-of-sale (POS) marketing a breeze. This platform features tools that track organic search results through keyword volume and ranking, analyze SEO performance for competitors through those same keywords, and segment and target ads to a specific demographic. Users can create branded webpages that include call-to-action buttons. The platform also makes it easy to customize and edit website templates.
Vonigo
This cloud-based platform sets the standard for service-based franchise software. It’s available with a monthly subscription that includes phone support and product tutorials. Vonigo offers an extensive customer management system that makes it easy to build client relationships and track all aspects of that relationship with built-in reporting tools.
With the platform’s tools, you can create invoices directly from work orders and route online payments to the destination bank account. It also includes automated route sheets for dispatching, a Google Maps interface for appointments, email notifications, and on-screen signature capture. Cloud-based modules from Vonigo handle multiple tasks including CRM, scheduling, online booking, work orders, invoicing, payments and reporting. All of it is accessible from desktop and mobile devices.
Marq
Branding is paramount for franchises. You want a consistent brand message that reflects the quality of the products or services your company offers. If you want to scale your design and keep it consistent, Marq has you covered with web-based, lockable marketing templates.
Marketing templates from Marq make it easy to localize your branding. Keep logos, fonts, images & colors all looking smooth, polished and professional. Its drag-and-drop editor makes it easy to combine images and text into eye-catching print and digital marketing materials.
Franchisees can customize and distribute pre-approved templates that prevent off-color or stretched logos. You can create, print and deliver direct mailers to multiple locations simultaneously with the Marq editor. A radial search function makes it easy to target prospects based on age, income, geographic location and other key demographic factors.
Key takeaway
Growing a franchise business is hard work, but it becomes much easier when you have the right tools in your toolbox. Give these four a try to see which one is the best franchise management software for your brand.
