In this episode of Group Therapy, Katie Krongard, Associate Creative Director at Marq, sits down with Brett Barlow, CEO of Everee and former Chief Brand Officer at Pluralsight. They discuss why creatives need to build stronger partnerships with cross-functional teams by investing time into sharing brand initiatives internally while learning how to support their entire organization better.
They also talk about how to build strong brand and marketing teams focusing on start-ups and the characteristics that make brands stand-out against the competition.
This is the fifth installment of Group Therapy, a content series hosted by Marq- the brand enablement platform empowers everyone within an organization to build and deliver branded content to their audience.