The Marq Blog

Resources for building
on-brand, at scale

Franchise marketing strategy: A step-by-step guide

by Marq Team September 20, 2026

Franchise marketing strategy: A step-by-step guide

Key takeaways A central marketing lead at a real estate franchise needs one campaign live across 100+ independently operated offices by Friday. The central team needs the campaign to carry…

Brand Effectiveness Brand Strategy How To Sales Enablement 16 min

Latest Posts

Franchise brand management: How to scale consistency and ensure compliance across locations

by Marq Team September 15, 2026

Brand automation: Solutions, examples, and more (a leadership guide)

by Ariana Killpack September 12, 2026

Best 7 franchise marketing software solutions to scale multi-location brands

by Ariana Killpack September 1, 2026

Editor's Picks

Best 7 franchise marketing software solutions to scale multi-location brands

by Ariana Killpack September 1, 2026

Best 7 franchise marketing software solutions to scale multi-location brands

Franchise marketing typically requires split responsibility between corporate teams and local operators. Corporate sets brand and campaign standards, while franchise…

Brand Management Editor's Picks 16 min

by Ariana Killpack August 22, 2026

Multi-location brand management: Scale without losing brand control

For marketing leaders managing distributed companies, brand inconsistency is usually an operational problem, not a creative one. Local teams reuse…

Brand Management Editor's Picks 17 min

7 tips to coordinate local & national franchise marketing

by Marq Team December 16, 2022

7 tips to coordinate local & national franchise marketing

As a franchisor or franchisee, you understand how important marketing is for your business. However, with marketing happening on both…

Branding Editor's Picks 6 min

Franchise marketing strategy: A step-by-step guide

by Marq Team September 20, 2026

Franchise marketing strategy: A step-by-step guide

A central marketing lead at a real estate franchise needs one campaign live across 100+ independently operated offices by Friday. …

Brand Effectiveness Editor's Picks 16 min

by Ariana Killpack May 1, 2026

Top 7 Brand Management Platforms & Software in 2026

Your sales team is creating off-brand pitch decks. Your HR team is using outdated logos. Your marketing team is drowning…

Brand Effectiveness Editor's Picks 16 min

by Marq Team May 17, 2026

How to increase brand awareness through your social media strategy

Today, over half of the world (4.89 billion people) use social media. A pretty staggering number, right? What’s more, a…

Branding Editor's Picks 6 min

All Posts

View All Branding Brand Management Design Tools and Tech

Franchise marketing strategy: A step-by-step guide

by Marq Team September 20, 2026

Franchise marketing strategy: A step-by-step guide

A central marketing lead at a real estate franchise needs one campaign live across 100+ independently operated offices by Friday. …

Brand Effectiveness,Brand Strategy 16 min

by Marq Team September 15, 2026

Franchise brand management: How to scale consistency and ensure compliance across locations

Franchise brand management gets harder when a central brand team stays accountable for one brand while franchisees and local marketers…

Brand Management,Branding 15 min

by Ariana Killpack September 12, 2026

Brand automation: Solutions, examples, and more (a leadership guide)

Your central brand team is relatively small. Your distributed network of advisors, producers, branch managers, regional marketers, and other teams…

Brand Management 15 min

Best 7 franchise marketing software solutions to scale multi-location brands

by Ariana Killpack September 1, 2026

Best 7 franchise marketing software solutions to scale multi-location brands

Franchise marketing typically requires split responsibility between corporate teams and local operators. Corporate sets brand and campaign standards, while franchise…

Brand Management,Branding 16 min

Franchise branding: Guidelines, tools, and how to ensure consistency

by Ariana Killpack August 31, 2026

Franchise branding: Guidelines, tools, and how to ensure consistency

As franchise brands add locations, more local teams begin creating content themselves. Most are not trained designers, but they still…

Brand Management 15 min

by Ariana Killpack August 22, 2026

Multi-location brand management: Scale without losing brand control

For marketing leaders managing distributed companies, brand inconsistency is usually an operational problem, not a creative one. Local teams reuse…

Brand Management,Brand Strategy 17 min

AI content personalization: Benefits, best practices, and tools

by Ariana Killpack August 20, 2026

AI content personalization: Benefits, best practices, and tools

AI content personalization uses AI to create tailored variations of a single piece of content at scale. For distributed teams,…

Brand Effectiveness,Brand Identity 14 min

How marketing leaders scale multi-location marketing with AI

by Ariana Killpack August 18, 2026

How marketing leaders scale multi-location marketing with AI

Multi-location marketing teams often face a scaling problem. More locations mean more demand for local content, but the central design…

Brand Effectiveness,Brand Strategy 13 min

Template management for scaling teams: Best practices & solutions

by Ariana Killpack August 10, 2026

Template management for scaling teams: Best practices & solutions

Someone recommended creating design templates to solve brand inconsistency, so your team started turning existing Word docs, PowerPoint decks, Canva…

Digital Asset Management 17 min

by Ariana Killpack July 20, 2026

Self-service marketing: How to scale content without losing brand consistency

Most marketing teams that struggle to scale content for complex orgs eventually land on the same answer: give distributed teams…

Branding,Sales Enablement 15 min

5 best Adobe Express alternatives reviews & compared in 2026

by Ariana Killpack July 12, 2026

5 best Adobe Express alternatives reviews & compared in 2026

Adobe Express is a design tool built for speed. It handles social posts, presentations, short-form videos, and branded visuals well.…

Brand Identity,Brand Management 17 min

6 best InDesign alternatives and complementary tools for 2026

by Ariana Killpack July 10, 2026

6 best InDesign alternatives and complementary tools for 2026

InDesign is one of the most capable design tools on the market. It does its best work in print and…

Brand Identity,Design 19 min

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