Home > Guides > How to make a pamphlet

How to make a pamphlet

From the era of Thomas Paine and other leaders of the American Revolution, pamphlets have been a powerful means of calling your audience to action. Unlike other forms of print media, pamphlets have an emphasis on text. Pamphlets make information easily accessible and inexpensive to distribute. In Marq, itโ€™s easy to lay out both the form and content of your pamphletโ€”check it out for yourself!

logo-home-barfoot-and-thompsonlogo-home-emi-health@2xlogo-home-john-hopkins-universitylogo-home-yextberkshire-hathaway

Haven't signed up yet?
Give us a try.

Google Mark Sign up with Google

By signing up you agree to our Terms of Service and Privacy Policy

Free smart pamphlet templates

Design a pamphlet
  • Quick and easy

    Our intuitive, drag-and-drop editor makes creating on-brand content quick and easy.

    More features
    Quickandeasy
  • Grow your brand

    Advanced template locking empowers team members to customize co-owned templates โ€” without going off-brand, in turn helping ensure content remains consistent.

    More features
    Growyourbrand-650
  • Empower your team

    Share templates and brand assets with multiple team members and assign team roles to control who has access to what.

    More features
    Empoweryourteam_650

How to create a pamphlet

Step 1: Perfect your text

Pamphlets are a form of persuasive writing: it is important to make a cogent argument. Review what youโ€™ve written โ€” does it flow together well? Does each point relate back to the aim of your pamphlet?

Learn to use the art of the paragraph. By breaking up your ideas into manageable chunks, you will keep your audience on board. No one enjoys reading an undifferentiated wall of text.

Pin down the reason you are making a pamphlet. Are you selling a product or an idea? Whether youโ€™re writing about goods or services, if you donโ€™t know what youโ€™re communicating, your audience wonโ€™t.

Perfectyourtext-768x601

Step 2: Decide on a layout

Pamphlets come in a variety of layouts. Choose one that meets your purposes or your style.

Trifold pamphletย Making a trifold pamphlet is very similar to making a brochure. This type of pamphlet is short and sweet. When you make a trifold brochure, make sure that the crux of your argument is on the cover.

Single page pamphletย This format of pamphlet uses the same principles you use when creating a flyer. You can choose to make your pamphlet single- or double-sided. Itโ€™s a good idea to use columns to break up your message. Donโ€™t forget an image!

Small bookletย Perhaps the most traditional form of pamphlet, you can leaf through a booklet for more in-depth information. Common Sense was one of the most influential pamphlets in world history. The word โ€œpamphletโ€ comes from a Latin love poem named Pamphilus. Whether youโ€™re writing about revolution or love, book-like pamphlets put the ability to produce and distribute a message in the hands of anyone.

Decideonlayout-768x693

Step 3: Incorporate images

Donโ€™t include images just to say that you did. Make sure that any photos or graphics you include strengthen your argument. If youโ€™re selling something, the photos you include should be high-quality.

Know your photo resources: there are several websites with high-quality free images. Free Range Stock is free; Shutterstock is one of the best paid stock image sites. Unsplash offers 10 free artistic images every 10 days.

You have many options to incorporate your image into your pamphlet. With a design tool like Marq, you can use word wrap, set your image as the background, or make your image transparent or black and white. Many pamphlets use their text as art, in the form of creative titles or other examples of word art.

Incorporateimagespam-768x460

Step 4: Make your pamphlet unified

It is important to keep your audience in mind. Read your finished pamphlet. Is it boring, or does it draw you in? If someone put this pamphlet on your windshield, would you toss it, or would it catch your eye?

Your pamphlet needs to pass the professionalism smell test. Errant typos, cheesy fonts, or grainy images can all alienate readers. Print a test copy!

Condense your message and choose a snappy headline. Your readers should be able to get your point at a glance.

Unified-768x550

Ready to make your pamphlet?

Persuade your audience with a pamphlet that is professional in appearance and content. When you use Marq to make pamphlets, you get flexibility in layout, Google Docs import, and image search.

Design a pamphlet

The #1 brand-templating platform trusted by over 6 million users worldwide

Find out why