Digital marketing may be your go-to way to stay in touch with customers, but it’s not the only way. Now, perhaps more than ever, you need to stay in touch with all customers — meaning you have to look at your normal marketing strategies and adjust them to be a one-size-fits all approach. Because, quite frankly, not all of your customers are digitally savvy. So, instead of forcing your customers to come to you, bring the message to them via a postcard or direct mailer.