In 1995, Newsweek published an article titled The Internet? Bah! Boy, was Clifford Stoll wrong. Today, realtors without an internet presence and digital strategy are dead ducks in the market's water. The good news is that social media sites like Facebook can help you build successful real estate marketing campaigns by easily sharing attractive photos & videos of your properties. But it's not just about marketing; social media can also streamline customer service and provide your business with a mini help-desk online.